Problem
During my time at R/GA, we were asked to:
Design the first and best expression of the Converse brand and the most personal connection to the customer.
Create the pinnacle of product storytelling.
Enable a world class service experience.
Also move the entire site off the Nike platform and onto Salesforce Commerce Cloud and rethink everything and fast. NBD.
Process
As an experience design lead, I was responsible for content strategy and interaction design across several key feature areas such as the Gridwall/Product Listing Page, Navigation, Checkout, Account, and more—creating a new Converse.com that provides shoes and clothes that let me be the realest version of myself and curated content that shows me how.
Outcome
We strategically created a seamless, social-first shopping platform and experience where customers and Converse fans can buy their favorites, discover new ones, and engage with the brand in a whole new way.
